Client
VIKING Life-Saving Equipment A/S
Role
Digital Designer
Year
2020-2021
For young candidates, a trainee or graduate programme can be hard to judge from a job post alone.
They need to understand more than the role description.
They want to get a feeling for:
What kind of company this is.
What the people are like.
What they can learn.
What the work environment feels like.
Why the company’s mission matters.
The challenge was to communicate that in a way that felt human and approachable, while still fitting a professional maritime safety brand.
Outcome
The videos turned VIKING’s trainee and graduate communication into a clearer, more human employer-branding story.
Instead of relying only on written job descriptions, the Young VIKING Network now had visual content that could show the people, learning environment, and purpose behind the company in a more immediate way.
10+
videos
Multiple
young talent stories
1
campaign
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