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BENCE HENZ

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BENCE HENZ

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Work

Building clearer product communication for VIKING Fire & Rescue

A visual communication and product design case across brand identity, ecommerce, brochures, manuals and sales material for VIKING’s Fire & Rescue product area, including PartX — a particle filter for firefighter suits.

Client

VIKING Life-Saving Equipment A/S

Role

Digital Designer

Year

2020-2021

Collage of Samsung product advertisements featuring Galaxy Z Fold7, Galaxy Z Flip5, Galaxy AI camera features, and a Minecraft Movie promotion.

The Brief

VIKING Fire & Rescue needed clear and professional product communication across several touchpoints: digital platforms, ecommerce, brochures, manuals, datasheets, presentations and dealer-facing material.

The work included PartX, VIKING’s particle filter for firefighter suits. The product needed a stronger and more consistent visual identity that could communicate performance, reliability and trust without becoming overly complex.

The broader challenge was to make technical safety products easier to present, compare and understand across both digital and printed material.

Approach

I worked across brand, web and print to create a more consistent product communication layer.

Rather than treating each asset as a separate design task, I focused on making the visual language more coherent across channels. The same product story needed to work on a website, in a brochure, in a manual, in a sales presentation and in internal/dealer material.

The work combined visual design, product communication and hands-on production: logo development, layout design, ecommerce content, print-ready files, product information, web updates and sales support material.

I worked across brand, web and print to create a more consistent product communication layer.

Hand holding Samsung Galaxy S25 Series smartphone with promotional message about an exclusive voucher and AI companion.

BRAND DIRECTON

PartX needed a minimal and trustworthy identity that could sit naturally within VIKING’s wider brand.

VISUAL DIRECTION

Clear logo structure

Stronger visual consistency

Minimal graphic expression

Technical and professional tone

Usability across print, web and presentations

The aim was not to create a decorative sub-brand. It was to create a practical identity that helped the product feel clearer, more credible and easier to use in everyday communication.

Ecommerce and website

I supported the digital product communication around VIKING Fire & Rescue by working with website content, webshop updates and product material.

This included maintaining VIKING websites, adding products and materials to webshops, designing and implementing front-end updates for VIKING-Fire.com, and helping structure digital content for product and sales communication.

The focus was on making product information easier to find, easier to scan and more visually consistent across digital platforms.

I supported the digital product communication around VIKING Fire & Rescue by working with website content, webshop updates and product material.

The focus was on making product information easier to find, easier to scan and more visually consistent across digital platforms.

print-ready

A large part of the work involved print and technical product communication.

I created and updated brochures, datasheets, manuals, flyers, POS material and presentation material for safety products. This required balancing brand consistency, technical clarity and print-production quality.

The materials needed to support different audiences: sales teams, dealers, customers, internal stakeholders and end users working with safety equipment.

A large part of the work involved print and technical product communication.

The materials needed to support different audiences: sales teams, dealers, customers, internal stakeholders and end users working with safety equipment.

Outcome

Make technical products easier to understand

The products were safety-related and technically specific. The design needed to support clarity, not distract from the information.

Keep the visual system practical

The identity and layouts had to work across web, brochures, manuals, presentations and internal communication.

Support sales and dealer communication

The material needed to help sales teams and dealers explain the product clearly and consistently.

Prepare files for real use

The work was not only conceptual. It included production-ready layouts, web assets, webshop content and material that could be used across channels.

The result was not one isolated brand asset, but a practical product communication system that could support future marketing, dealer communication and customer-facing material.

20+

Product pages updated

Brochures/manuals produced

100+

Dealer or sales assets delivered

Next Project

BENCE HENZ

BENCE HENZ

BENCE HENZ

Building clearer product communication for VIKING Fire & Rescue

Building clearer product communication for VIKING Fire & Rescue

Client

Role

Year

The Brief

The Brief

Approach

Approach

BRAND DIRECTON

BRAND DIRECTON

VISUAL DIRECTION

Ecommerce and website

Ecommerce and website

print-ready

print-ready

Outcome

Get in touch

hello@benceh.com

Get in touch

hello@benceh.com

Get in touch

hello@benceh.com